The Stegosaurus Tail: when "The Long Tail" grows spikes.
DECEMBER 16 2013 - 11:41 PM
This is an excerpt from the blog.
You may have heard of "The Long Tail." For games, it means your sales start off strong and quickly taper off. This force drives the retail marketing cycle -- launch a game to extreme hype, sell it like crazy, then immediately abandon it and move on to the next thing.The Long Tail ...